To make a successful business your website needs to be visually appealing. This gives an advantage in gaining the attention of new visitors and engaging with the audience. However, image for web design plays an important role in improving the look of your website. Though, images in web design are considered important for many other reasons.
We'll examine practical suggestions for using best web design images, and also discuss the advantages from a visual standpoint, SEO, and more, so you can make sure your website for business makes good use of images or not.
Now, let’s know the importance of images in web design for SEO.
Google algorithms place a big importance on optimized images in web design. However, less amount of optimization in this area can show a negative impact on rankings. Thus, when it comes to developing a website, images are the most essential part of an overall SEO Strategy.
Now to optimize images in web design follow these steps:
Use safe formats like JPG, PNG, GIF, SVG, and WebP.
Use only high-quality images.
Squeeze images to create your web pages load quicker.
When possible, use original images rather than stock images.
Use relevant image titles and alt text to clearly describe the image.
Use captions to provide additional information about the image.
If you're using a platform like WordPress, you can use page builder tools to help with image placement, library organization, SEO, and formatting.
When you design a website using images effectively is not rocket science. There are a few things to take into account to make sure you are using images correctly and they add value to your web pages.
Here are 8 smart ideas for including images and background images in web design:
Any images you include on your website should relate to the text and provide additional context or value. Your hero image in web design shouldn't just be there for the sake of being there; they should help make it better.
If you're a professional photo organiser, for instance, and you're writing about a scanning project, don't just include a picture of a generic scanner; instead, include a picture of your scanning equipment and the project's outcomes.
The picture should match the text and add to the reader's understanding of the setting being described.
The term "image" refers to more than just photographs, or pictures taken with a camera. Any visual, including cartoons, graphs displaying pertinent data, and graphics, can be referred to as an image.
A chart or a detailed graphic will almost always be much more interesting than just a picture. Not that you should refrain from using images—after all, organizing and sharing images is what you do. Use all image variations to add interest and enhance the user experience for a visually appealing website. Canva is a great tool for producing original and interesting graphics and videos that can increase the impact of your content.
Consider using infographics to further the transformation of your image selection by adding interest to numbers and statistics while boosting the authority of your writing.
Having both an infographic and a written explanation will ensure that all potential customers are covered since many online users prefer to see figures and information represented visually rather than reading them. Additionally, many people find photo organization to be a complex task, so visualizing your processes will help your clients understand what they will gain from working with you.
It is crucial to always present data and figures authoritatively. As a result, using a reliable proofreading tool to check your content is always advised.
For a more genuine and individualized feel for your website, try to use original images whenever you can. Thus, the right image for your web design is the most important thing.
In moderation, stock photos are perfectly acceptable and frequently a good choice. However, your audience will find much greater value in photos that you either took yourself or for which you paid a photographer. You might even ask your customers if you can use pictures of their completed projects.
Images of you, your employees, your workplace, and your clients can give the user an overview of your business and add a personal touch that no stock image can match if you run a business.
If you can't afford to hire a photographer or take your photos, using a virtual assistant service and having someone with photo editing skills change the image to make it look less like stock footage is one way to breathe new life into stock photos. This could entail altering the hue, saturation, or cropping two images together so that the website visitor perceives them as being different.
Professional photo organizers and photographers should use original photos on their websites to showcase their work and attract new customers.
Always take different screen sizes into account when cropping and resizing your images. This is crucial for very large and noticeable images, like a hero banner.
If you want your chosen high-quality images for web design to remain valuable on smaller screens, you must take into account how they appear when resized.
Typically, images in web design on desktop computers have a resolution of 72 dots per inch. Using images that are this resolution is a good idea because the quality will probably hold up when the image is resized, though it is always advisable to double-check.
For reducing the amount of text on a web page, you can try and use icons as they are simple prompts to enlarge the content or to navigate somewhere else.
For the majority of internet users, many icons are instantly recognizable, such as a house denoting the home page, a phone denoting contact information, or a magnifying glass denoting a search function.
When evaluating the effects of banner advertisements on a web page, marketing teams have discovered a problem known as "banner blindness." According to analytics, most users either intentionally or unintentionally ignore these banners. As a result, marketers had to slightly change how they operated.
Utilizing pertinent content in banner ads is the simplest way to prevent this beneficial and potentially interesting content for your audience. Regardless of where they are placed or how they are presented, banner ads that seem random or generic are likely to be ignored.
Make sure banner ads are formatted properly for mobile users as well to prevent them from being obtrusive or difficult to read.
Last but not least, compare various banner options using A/B testing to see which ones perform best.
Avoid including copyrighted content on your website unless you have the necessary authorization. Infringing copyright laws is likely to occur if you take pictures from a Google search.
As a result, you should always use free image sources (like Unsplash or Pexels), pay for a premium image library membership, or use pictures you took or found on your own.
A website's user experience can be enhanced by the use of numerous media files. The most common and well-understood media files in web design, though, are images. People adore images in web design because they are simple to understand, captivating, and demand little of your time. An image can draw viewers in and aid them in navigating your website when used properly. Additionally, images develop an emotional bond between customers and a brand. You should think about using web design images for the reasons listed above.
We hope that our article has helped you understand how to use images to your website’s design.